I have played cricket for many years and know all too well that batsmen become attached to a favourite bat that gives them confidence at the crease: it just feels right! They become reluctant to part with the bat in the knowledge that purchasing a new one does not always live up to expectations.
So why not extend the life and performance of your favourite piece of wood by having it serviced? New cricket bats retail in the region of £150 - £300. A cricket bat service by Phoenix would cost you a fraction of that price at around £37.50* for a full service (* subject to sight of bat)